Secret Branding Strategies From The World's Most Iconic Brands
Join host Rachel Quilty, Brand Strategist, Author and Personal Brand Coach at Jump the Q as she reveals three secret strategies that some of the most famous brands in the world are using to build brand awareness, popularity, personal power, market share and business growth.
At the height of her popularity, three products were sold every second.
Born March 9th, 1959. Barbara Millicent Roberts has become a pop culture icon and global brand.
You might know her better, as Barbie.
Welcome to Jump the Q - Branding Lessons from Iconic Brands. I’m Rachel Quilty, Author and Brand Strategist at Jump the Q. Today I am sharing lessons we can learn from some of the world’s most iconic brands
In this episode of Jump the Q – Branding Lessons from Iconic Brands, I am sharing three Branding Strategies from Brand Barbie.
Let’s discover how Barbie went from an idea to a pop culture icon and a global brand with these three branding strategies.
Branding Lesson 1. Brand Barbie! Become an Iconic brand synonymous with your industry
Branding Lesson 2. Be Unapologetic: Court controversy to create global brand awareness
Branding Lesson 3. Invite Everyone to the Party! Rapidly expand and monetise your brand with nostalgia and brand collaborations
Today, I have chosen only three of the top branding strategies.
We have a Masterclass on Brand Barbie available at Jump the Q.com, where we go into much greater detail with 21 Branding Lessons from Barbie.
So again, I'm Rachel Quilty, Author and Brand Strategist at Jump the Q. Thanks for joining us on Jump the Q - Branding Lessons from Iconic Brands.
I'd like to invite you to download our Brand Workbook at www.BrandYourselfBlueprint.com today for more on how YOU can succeed, and
like Barbie go from an idea to a pop culture icon and global brand.
Now as Barbie would say, let’s go party…
Some of my favourite #BarbieQuotes - The #BarbieMovie Quotes
“I don’t have anything big planned, just a giant blow-out party with all the Barbies, with planned choreography and a bespoke song. But you can stop by, sure.” — Barbie
"Men look at me like I’m an object, girls hate me." — Barbie
“I’m not really sure where I belong anymore. I want to be the creator, not the creation. — Barbie
“Because Barbie can be anything, women can be anything.” — Narrator
“Don’t worry — everyone likes me and thinks I’m cool and pretty.” — Barbie
“The real world isn’t what I thought it was.” — Barbie
“Either you’re brainwashed or you’re weird and ugly. There is no in-between.” — Barbie
“Barbie has a great day every day. But Ken only has a great day if Barbie looks at him.” — Narrator
“No Barbie or Ken should be living in the shadows.” — President Barbie
All of these women are Barbie, and Barbie is all of these women. She might have started out as just a lady in a bathing suit, but she became so much more.” — Narrator
“I have no difficulty holding both logic and feeling at the same time. It does not diminish my powers, it expands them.” — Lawyer Barbie
“I want to be part of the people that make meaning, not the thing that’s made. I want to be the one imagining, not the idea itself.” —Barbie
“By giving voice to the cognitive dissonance required to be a woman under the patriarchy, you robbed it of its power.” — Barbie
“Jeez, you would think a construction site at lunchtime would be the perfect place for a little woman-power.” — Barbie
“I don’t know exactly what you meant by all those little quips, but I’m picking up on some sort of entendre, which appears to be double.” — Barbie
Master Class - 21 Branding Lessons from the Iconic Brand - Barbie
Now Join: Jump the Q's Master Class series - 21 Branding Lessons from the Iconic Brand - Barbie. Get your copy of Jump the Q's Brand Yourself Like Barbie Brand Workbook and Brand Work Journal and create an Iconic Personal Brand Like Barbie
Link to Kindle eBook: 21 Branding Lessons from Barbie - coming soon.
