Written on the 4 September 2013 by Rachel Quilty, Personal Brand Strategist
Personal branding isn’t optional. Branding yourself is vital to your personal success and survival especially in Australia Politics.” says Rachel Quilty, Brand Strategist & CEO of Jump the Q. “There are foundational principles of branding and Clive Palmer is ticking the complete checklist.”
When it comes to personal branding, Clive Palmer has done an exceptional job. The Australian billionaire made global news when he announced he was re-building the Titanic to complete its original voyage from Southampton to New York.
His fortune has been debated with accounts from $5 billion to $55 billion. Given the private nature of his company it is difficult to measure his personal worth. However, if rumoured fortune of $55 billion is true, Clive Palmer would be considered not only the richest person in Australia but ranking alongside Bill Gates and Warren Buffet as one of the wealthiest men in the world.
Like his wealth, Clive Palmer’s ideas are big... he is a man on a mission
He epitomises most Australian clichés. He is as Ray Martin says, “As bold as Brass.” and has the “Bull by the Horns.” as he makes a daring and history making move to become Prime Minister of Australia.
Largely mocked by the Australia press, which Clive Palmer quite possibly claims is biased; he is a force to be reckoned with. Clive Palmer and the Palmer United party has made inroads into the primary vote of the major parties and is polling as strongly as the Greens in Queensland, according to a new Fairfax Nielsen poll.
However, most Australian’s are asking “Who is Clive Palmer and why should we vote for him? “
Clive Palmer has become Theodore Roosevelt’s “The man in the Arena” who doesn't sit on the edge and criticise the players. He joined them in the arena.
In 2013 the United Australia Party was re-launched by party leader Billionaire businessman and former National Party campaign director Professor Clive Frederick Palmer, a long term member and spokesperson of the National/Liberal party, who was once media advisor to Sir Joh Bjelke-Petersen . This re-launch was fuelled in part by his criticism of the current LNP’s focus on job cuts as a budget repair strategy.
Albert Einstein once said "The world is not dangerous because of those who do harm but because of those who look at it without doing anything.” Palmer has decided to not longer stand by but to enter the political arena. Members now include John Bjelke-Petersen the son of Sir Joh Bjelke-Petersen one of the best-known and most controversial political figures of 20th century Australia, who will run for the regional Qld seat of Maranoa. Former leaders notably include Robert Menzies and Billy Hughes.
The United Australia Party started as a party of politicians who were frustrated with Party politics not achieving promised results and a more prosperous economy. He believes, the power of the people is greater than the people in power and that Australia needs to be “governed by the people for the people” not by professional politicians only worried about their personal and party interests.
Interestingly enough Palmer is attributed with being a coal mining magnate, but Palmer does not actually have any coal mining operations, so the Carbon Tax has not impact on him personally. His business success has been from initial geo – exploration, purchasing property, property options and selling mineral rights and more lately negotiating gas and oil for China. Palmer feels strong that Australia should have a stronger minerals and metals manufacturing base and not export raw products. This in turn would boost the construction industry and manufacturing job growth.
Great minds throughout the ages have one thing in common big ideas. It was once said by Eleanor Roosevelt that 'great minds discuss ideas, average minds discuss events and small minds discuss people.' Palmer has big ideas for strong business leadership and of sound economic governing Australia’s economy. Applying big business concepts to politics, Increase working capital cycle strategy to fund new federal spending and increase disposal income to increase GST revenue to also fund economic growth. While JT Foxx who is the world’s #1 business strategist explains "The more successful you are, the more successful we are", Palmer claims “It's all about the pie... a bigger pie for you means a bigger pie for all. “
It goes to show that he doesn’t take himself too seriously, he’s a bit of a larrikin and likes a beer. And while he can be almost irreverent at time, for example in his 60 Minutes interview with Ray Martin cheekily states “Ray [Martin] don’t you know, you’re talking to a certified national living treasure.”
But on the campaign trail and hoping to attract all Australia’s including a younger audience, he showed he was prepared to do almost anything to build his brand when Clive Palmer performed a Miley Cyurs-style twerk during a live radio interview.
He proved he had all the branding moves when twerking started trending world wide in main stream and social media as Miley Cyrus has made headlines around the world after twerking with Robin Thicke on stage at the MTV Video Music Awards.
Capturing our imaginations Palmer insists he starting a revolution and 'It's Clive Palmer's Time'.
Watch Clive’s tongue in cheek campaign launch 'It's Clive Palmer's Time' video. It’s good for a laugh.
Buy a copy of Rachel Quilty's Brand Yourself book so you to can learn the top tactics and strategies to create your own brand awareness campaign.
Jump the Q! Brand Yourself! http://www.JumptheQ.com.au FREE strategic tips to build your Personal Brand and Develop your Signature Style. Your brand should reflect your abilities and potential. With our Personal Branding Action Plan and brand yourself for success. Get your FREE Strategic Tactics and Tips today! At http://www.brandyourselfblueprint.com Improving your brand is an investment in building your personal profile, reputation and the results you will achieve.
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