Written on the 24 April 2008 by Rachel Quilty of Jump the Q.
Debbie Mayo-Smith , Best Selling Author, Sought After International Speaker & Trainer recently asked General Manager, Rachel Quilty of Jump the Q for her top customer service tip. Debbie Mayo Smith went on to include this contribution in her latest book - '101 Quick Tips: Create a Great Customer Experience '.
The request by Ms Mayo-Smith recognises the incredible influence that image has in percieved quality customer service.
If you have a positive personal image, you are attributed with other positive skills and abilities. This is known as the Halo effect.
For example if you look confident, you will be perceived as competent and intelligent.
You will be good to do business with. People are willing to accept your prices and will question you less. You no doubt will provide faultless customer service.
If you don’t have a positive image people will challenge your product, prices and question service and quality. You will not be afforded the same opportunities, promotions and attention. This is called the Horn Effect.
The OPSM advertisement is a great illustration of this. A mature custome approaches a sales girl, who initially is percieve as young, lacking authority and the ability to help the customer. She returns from the back office with professional looking hair and glasses and is immediately given the customers respect.
Same person, different image, different perception of abilities. Perceived different level of customer care.
More importantly, order your copy today! 101 Quick Tips: Create a Great Customer Experience for the other 100 tips.
Do you want more sales, referrals and repeat business? Then you need From…. this book!
Whether you're self employed; own or run a business in the trades, retail, services, or financial sector; manufacture products, or grow produce; rely on tourism, foot traffic or subscribers for sales - you have customers.
You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.
 "In the Press - Customer Service")
