A juicy celebrity scandal often gives companies the chance to ditch the celebrities who endorse their products. If you’ve been following Two and a Half Men, you’ve surely noticed Charlie Sheen’s signature bowling shirt.
The style was specifically chosen for Charlie’s character as it embodied the cool, free-spirit persona that Charlie created in his Charlie Harper (the character) in the show.
The design of the T-shirt looks like a typical Da Vinci Bowling Shirt. A button-up shirt with Agoya shell buttons, short-sleeves, retro patterns and contrasting colour combinations.
And for his fans that never miss an episode, Charlie Harper looks perfectly natural in this style. It says of the wearer, “I’m stylish, laid-back and cool but don’t take myself too seriously.” Charlie’s style on the show was pretty consistent with the reality of Charlie Sheen, who is all those things.
From a personal branding perspective, having a signature style could help individual in creating a memorable impression to audience. Rachel Quilty, Personal Brand Strategist suggests ‘A celebrity is more influential when they have a definable style’.
Though scandal has led to Charlie Sheen being fired from Two and a Half Men we cannot deny that Charlie was smart in building a powerful signature style that was definable to the public. When people look at the Da Vinci style Bowling T-shirt, it will remind them about Charlie Sheen, the carefree guy who drank too much...
What we can learn from Charlie Sheen’s signature style?
• Define your style- Choose a look and pursue it. Most likely it is simply a refined and more thoughtful version of what you’ve already been wearing.
• Be practical - master a look that works for your industry and lifestyle.
• Be consistent – once you have defined your look, be consistent with it, people are most comfortable when they know what to expect. Hence, creating an expectation about yourself and fulfilling it every time.
Your professional image is important because as we’ve said sixty-seven percent of first impressions are accurate. There is no second chance. The initial evaluative judgment a person makes about you is very powerful and extremely difficult to change.
Think strategically when developing a professional image or brand identity to get that job offer, gain that promotion or win that client. Take control of the decisions others are making of you. Your brand can tell your customers about your key attributes through packaging or your strategic style.
Think of what commitment to excellent professional image says about a person. It indicates discipline, self-respect, focus, class, intelligence, courteousness and good manners. Your clients will judge you quickly by your appearance. A decision about your abilities, capabilities and effectiveness are determined initially by what you wear before you say a word.
Creating an impact with your image to leverage your abilities and sky rocket your success is easy when you develop and determine your:
• personal brand presence
• personality style
• strategic identity
• signature style
Your professional image must reflect your brand. Your brand should identify you as a celebrity - distinctive as well as definable.
Check out these great resources to determine what styles suit your body shape and physique:
Jump the Q! And Brand Yourself! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan. - Developing your Signature Brand.
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 "Charlie Sheen - A Winning Signature Style")
