Not nearly as painful as it sounds, personal branding has become the latest career move in climbing the corporate ladder.
No longer the turf of celebrities, personal branding is the new career tactic in leveraging your professional profile and branding yourself an authority in your chosen field improving your career transition potential.
Rachel Quilty of Jump the Q advises, ”As a Professional Image and Personal Branding Consultant the number of professionals seeking our services to develop a strategic style had grown. Particularly as a result of celebrities such as Donald Trump, Richard Branson, David Beckham and others regularly topping the “who-who in business” lists. Gone are the days when seeking the services of a Professional Image Consultant where strictly the territory of women seeking a makeover or media personalities. Corporate would be A-Listers are now taking note of individuals such as Victoria Beckham and Paris Hilton who having created distinct looks, developed very valuable personal brands as a result. “
Cutting edge recruiting firms are now offering enhanced professional development services in personal branding. Hudson Talent Management commented that, “If you have an excellent personal brand, reputation and references you will be hired first, promoted quicker and afforded more authority and respect. Personal branding also afforded you more mobility within your industry. Hudson has introduced personal branding initiatives to niche their well branded candidates as the ‘preferred’ candidate by easily matching desired core skills with candidate’s abilities.”
Richard Branson is one of the most recognised personal brands in the world and it was no surprise when Virgin Blue’s new United States provider V Australia engaged one such candidate. A Jump the Q client and newly appointed Marketing Executive responsible for social marketing, confirmed that V Australia was quick to recognise the benefits of recruiting staff with strong personal brands. They noted that, ‘The purpose of a personal branding is to differentiate you. By working to your strengths and specialising, you amplify your credibility, improved your personal persuasiveness by increasing your perceived value.”
Professional Image & personal branding specialist from Jump the Q summed up the new career advancement tactic easily, “Research indicates that 70% of a market will pay an additional 20 % premium on branded products, 40% indicated a 30 % premium. Discover your personal brand with a complimentary personal branding ebook with our Brand Yourself! Blueprint.
Why not consider yourself a brand. Image management is vitally important in today’s business world. Improving your image and personal brand is an investment in building your personal profile, reputation and the results you will achieve. And deserve to achieve. ”
Rachel Quilty also notes that, ‘A celebrity is influential when they had a definable style. We ask clients what is your definable style? What’s your Signature Style? Your image should reflect your abilities and potential. Becoming your own unique brand is essential in today’s career market! “
Start with these simple strategies, in our free ebook ‘Make Your Mark’ available at www.jumptheq.com.au.
Or really start to design your brand today with a complimentary eBook www.brandyourselfblueprint.com.
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
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