With clients increasingly looking for value and retrenchments announced daily in the press, it has become imperative to review your professional image and determine if you are sufficiently well branded to take advantage of the existing economic climate and thrive.
Personal Branding is the art of self packaging. How does your personal imag... |
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The world is fascinated with Makeovers. Careers are made and lost on your ability to continually improve, advance and reinvent yourself.
TV programs such as What Not to Wear, Biggest Loser, Australian Princess and Extreme Makeover highlight our desire to change.
What is not apparent at first is how the makeover c... |
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With the emergence of Gen Y’s into the workforce, many baby boomers have had to review their professional image and inject some youth and vitality into their appearance.
With experience comes competence, however the balance of careers and family can be draining. Improving your image is like money in the bank. When you look professiona... |
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First appearances are everything. Rachel Quilty, National Manager of Jump the Q , a leading Professional Image Consulting firm, says, 'It is vital for job seekers, who are often competing with dozens of hopefuls, to make a great impression and be memorable'.
Her number one suggestion is to always dress appropriately for the interv... |
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This is a genuine question -seriously!
Many people have a personal reputation but a select few have a genuinely valuable personal brand. That is, there is real brand equity in that person's name; and it can be measured using the same methodology that one would use to measure corporate brands.
Paris thrives on a personal brand - ... |
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