Leverage Your Professional Profile 26th -28th November 2010

Why is your image so important?

Research also indicates that 70 per cent of a market will pay a 20 per cent premium on branded products and 40 per cent will pay a 30 per cent premium. Consider yourself a brand and reap the rewards! It pays to design your image to sell. Better image, better branded, better bottom line!

Description: An extremely intensive 2 day course to provide tips and techniques to help you further engineer image to build your brand and show case your abilities.

Objectives: Our Leveraging Your Professional Profile Course can help you to: • improve your business credibility, branding and positioning • improve your communication and persuasiveness • position your business image for your market’s expectations • brand a powerful business image • develop a business image reflecting your business goals • earn you improved market standing and success • build a business presence that projects integrity and credibility.

Key content: You’ll learn how to leverage your profile with essential image management tools:

- Professional PR & Personal Promotion
- Media interview training
- Developing effective media releases and other PR techniques
- Photography and presentation grooming and make up
- Creating your bio and media kit
- Writing a book and ebook
- Corporate and bio photo shoot (Optional)
- Better image, Better bottom line – the importance of branding
- Effective and Professional travel and presentation wardrobe
- Hosting and toasting protocol
- Effective time management & leveraging strategies
- Electronic Media to Enhance Your Professional Image
- Business and Strategic Planning

Past participants: Employees, Consultants, Professionals and Business Owners