Media Release - WOW Sight & Sound's New Owners Engage Branding Expert for New Website Launch
Written on the 21st of May 2012 by Jump the Q - For Immediate Release
WOW Sight & Sound’s new owners engaged business branding company Jump the Q to assist launch their new Online Entertainment Superstore 1wow.com.au this week.
Jump the Q’s latest client is not unheard of however. All eyes were on consumer electronics giant, WOW Sight & Sound recently when it announced it had gone into receivership. Forecasting that all of its ‘bricks and mortar’ retail stores and operations would be closing from March, 2012.
Branding expert and CEO of Jump the Q, Rachel Quilty has been engaged by the new owners of WOW Sight & Sound and its new online Entertainment Superstore, G & M Direct 2 U Pty Ltd to assist launch the website and announce the new ownership of WOW.
“WOW Sight & Sound had a great reputation and Queenslanders’ particularly loved WOW as they sponsored the Bronco’s for several years and established stores in many regional areas throughout Queensland.” Rachel Quilty said.
Rachel Quilty is also an author and international speaker on the importance of branding and how branding is vital to your businesses bottom lines. Jump the Q has an office in both Brisbane and Las Vegas in the US.
Company Spokesperson for Wow Sight & Sound said that “Rachel Quilty from Jump the Q was engaged when we recognised that the existing WOW brand may require re-positioning as we now focussed the business entirely online. As well as re-establishing the solid brand reputation that had lead to an army of loyal WOW customers transitioning to the online entertainment superstore just prior to WOW closing its doors.“
Ms Quilty said, “I was really pleased when the online entertainment superstore identified their absolute priority was ensuring previous WOW customers were nurtured when WOW was re-launched from first of June. While the new owners were unable to help former retail clients, they could ensure the online customer service WOW provided in the future was exceptional.”
Ms Quilty said, “Jump the Q was committed to helping WOW establish its online presence as an exciting online Entertainment Superstore and re-build its former good reputation.”
Jump the Q with a Better Brand ... Better Bottom Line...
Jump the Q! And Brand Yourself! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Grab a copy at http://www.brandyourselfbook.com.
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