Written on the 1st of February 2010 by Rachel Quilty
Appearing on TV or in a Video Blog can create an enormous boost to your Personal Brand.
A media or video blog interview is your opportunity to enthusiastically, knowledgeably, and succinctly communicate your message and reach your target audience.
Imagine, you are about to be interviewed. You haven’t said a word. Yet in those few opening seconds you have made a lasting impression.
Your leading attribute in a TV Interview is your personal appearance. You can express your authority quietly and effectively without saying a word.
As they say, ‘An ounce of image is worth a tonne of performance.’
What people see is what they expect to get. Your best personal brand is determined more by what your audience or clients expect to see and what positions you favourably in their mind then just looking professional. What is your signature style and what will brand you as professional, individual and credible?
Becoming your own unique brand is essential! The purpose of branding yourself is to differentiate yourself, and achieve the desired result of being known as the thought leader or authority in your field.
Recognising the impact psychologically of colour can make a tremendous difference in how you are perceived. Make a statement with some bold colour or brand yourself with your personal best colours. Ensure a professional image that supports your position of authority and credible by selecting colours are consistent with your brand statement and corporate colours.
Your appearance plays a substantial role in promoting your personal brand. However, the Reporter is relying on you as an expert and you need to be prepared. Smooth and confident delivery of your interview will consolidate your professional image and boost your brand.
It is important to focus on the key message that you wish to deliver. And have prepared three points you wish to make supporting your key message. For example in a recent interview with the Channel 9 Today show, Jump the Q focused their message on the benefits of developing a signature style. Highlighting three key points for creating a Signature Style. Firstly, that it was affordable. It saves you time deciding what to wear and lastly, you can co-ordinate new look effortlessly.
There are many benefits to branding yourself with a Signature Style. Your unique style becomes an intrinsic part of your brand and differentiates you from others. You can express your brand effectively without saying a word. Your branded personal style becomes your uniform. You are always camera ready. In no time, you become instantly recognizable within your field. You become a mini celebrity in your marketplace.
It has been said that, ‘A celebrity is influential when she has a definable style’. Individuals such as Victoria Beckham and Paris Hilton who have developed a distinct look have developed very valuable personal brands as a result.
Creating a Signature Style is an investment in building your personal brand and leveraging your professional profile.
Creating an impact with your image to leverage your abilities and sky rocket your success is easy with Jump the Q’s advice on:
- Your personal best colours
- Styles that suit your body shape
- Wardrobe and travel planning
- Simple stylish hair and make up
- Savvy shopping for your shape
@ Jump the Q.com.au today!
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